KNOWLEDGE CENTER
Click on the Subject Matter bullet links below to access our Knowledge Library of Patents, Trademarks and Designs. This information is for educational purposes only and is not intended to be used as legal advice.
Video Resources
Strong vs. Weak Trademarks
Learn what makes a trademark strong or weak in this quick video guide. Tanner Hukezalie explains five key traits of a powerful trademark and how to avoid common branding mistakes that can cost you legal protection.
Virtual In-House Corporate Patent or Trademark Agent Role
This video introduces the virtual in-house patent or trademark agent—an affordable, flexible way to get tailored IP support without hiring full-time.
Articles
What Makes a Trademark Strong? A Practical Guide for Canadian Entrepreneurs
If you're building a brand in Canada, choosing the right trademark is one of the most important decisions you’ll make. A strong trademark doesn’t just help customers remember you—it protects your business legally and gives you the exclusive rights to grow with confidence. In this guide, we’ll walk you through five key features of a [...]
Frequently Asked Trademark Questions & Answers
The following are frequently asked trademark questions and answers. These questions and answers are provided for information purposes only and do not constitute legal trademark advice. What is a trademark? A trademark is a symbol, word, scent, sound or phrase that is used to identify and distinguish the goods or services of one person (company) […]
Frequently Asked Patent Questions and Answers
The following are frequently asked patent questions and answers. These questions and answers are provided for information purposes only and do not constitute legal patent advice. What is a patent? A patent is a legal monopoly granted by the government to inventors for a certain period of time, in exchange for publicly disclosing the details […]